SMAD Capstone Spring 2018
As a Creative Advertising concentration at JMU, we have a final class we take with a group capstone project. The first half of the semester we take a previous campaign and write a case study of the entire process of the commercial and present our findings to the class. Our case study was Tide's 2017 Super Bowl commercial with Terry Bradshaw and his stained shirt. The second half of the semester, groups chose a different company to create an entire campaign for. Our group of five chose Sriracha because we loved the fact that Sriracha has never released an official advertisement. We researched the product, its competitors, chose our target audience, wrote up a creative strategy, and created ads for print, TV, social media, out-of-home, viral video, guerrilla marketing, and branded product placement. This project showed me what a real life agency does and all that goes into it. Please follow the links to view our final book and presentation.
MadiTHON 2016-2017
I was chosen as the Public Relations Head for the 2016-2017 MadiTHON Executive Committee. MadiTHON is a twelve-hour dance marathon held by James Madison’s Phi Mu Fraternity yearly to raise money for Children’s Miracle Network Hospitals. Our donations go directly towards our local CMN Hospital in Charlottesville. It is my favorite event that Phi Mu does because the Miracle Kids and their families all come to join in on our event. This year we surpassed our goal of $100,000 and raised $107,000. I was honored to be apart of the team that made this program happen.
This design was used as our sticker design and logo.
The informational slide was featured around campus on the digital displays. Students would have seen this at UREC, classroom buildings, and study buildings.
The last 10 days before MadiTHON, we created a compaign called "MadiTHON's 10 Days of Giving." The social media push encouraged dancers to get a number of donations for the number day it is. For example, the first day I would try to get one $10 donation from one donor. This video was started on Day 1 and released one week before MadiTHON.
MadiTHON 2017-2018
For my second year on the MadiTHON Executive Board, I was chosen as the head of Digital Marketing. I am in charge of a team of five and the 500 plus people in all of our separate organizations to insure everyone is on the same page and included in all of our social media pushes. I am currently designing the graphics for the event like an info graphic, geofilters, and all the social media content.
This video was created to introduce new members to Greek life and students at James Madison University to MadiTHON. The video has been used to tell family, friends, companies, and organizations about our cause and what it is like to attend the dance marathon.
These graphics were used in MadiTHON social media posts and as headers for personal profiles of dancers. They were also shared on personal accounts on Facebook, Instagram, Snapchat, and Twitter to bring over thousands of views.
